You don’t have to
live like this.
You weren’t born with emetophobia, you learned it.
We can help you to unlearn it.
We know emetophobia, and we can help you overcome it.
Our proven, step-by-step programme for overcoming emetophobia completely, for good. Self-study — manual, explainer videos and support — completed in around 8 weeks by most people, with no exposure therapy at any point.
No-one would guess.
But we know you are fighting through every moment of your day.
"Do I feel okay? Let me check. Do I feel okay?"
Scanning your body before your feet touch the floor.
"Someone in her class was off sick. Should I keep her home?"
Weighing it up the whole way there.
"What if it happens in front of everyone? What if they find out I'm scared?"
Holding it together while scanning for the nearest exit.
"I've a meeting at 11 and they always shake hands. I wonder if I can get out of it."
I know what I have touched, and that my hands are clean…
"I'll just have what I always have."
The same safe food, because you know it won't turn on you.
"What if I catch something here? Should I just go home?"
Every cough in the room logged and assessed.
"Sorry, something's come up."
Cancelling before the worry has a chance to build.
"Was that a cough, or were they clearing their throat?"
Changing aisle without deciding to.
"Is this cooked properly? Would I even be able to tell if it's off?"
Checking dates you already checked this morning.
"I'll drive, then I can leave whenever I need to."
An exit plan made hours in advance.
"Is there a bug going round? Let me just check."
Reading the same reassurance for the fourth time.
"What if I'm sick in the night? Maybe I shouldn't go to sleep."
Lying awake, monitoring every feeling in your stomach.
"Was that my stomach? That was my stomach."
Lying completely still, waiting to find out.
What is emetophobia?
Emetophobia is an intense, persistent fear of vomiting — being sick yourself, seeing someone else be sick, or simply the possibility that either might happen.
It rarely stays in one place. The fear attaches itself to food, to travel, to illness, to crowds, to alcohol, to pregnancy — to anything the mind links with being sick. Most sufferers end up organising their day around avoiding those things, often without ever recognising that is what they are doing.
It is far more common than most people realise, and very poorly understood — which is why so many people live with it for years before they ever hear it given a name.
Why is emetophobia the worst phobia to have?
of an emetophobia sufferer’s thoughts, every single day, are directly or indirectly related to their fear of being sick.
Emetophobia is considered by many to be the most debilitating of all phobias, due to the unrivalled impact it has on sufferers’ lives. Most are highly-stressed, living in a constant state of hyper-alertness and fear.
Because of the relentless pressure, having emetophobia has been compared to living in a war zone… you don’t sleep well, you’re always on high alert scanning for potential threats, and terrorised by the ever-present worry: is today going to be the day?
That stress, combined with the unpredictability of when or if ‘it’ might happen, takes its toll — and so it’s not surprising that many emetophobes also suffer other symptoms such as OCD, eating disorders, anxiety and low self-esteem. This impact is why emetophobia is so debilitating, and why most other treatments and therapies have little success in treating it.
More about why it’s so hard…*Based on a 2024 survey of 1,640 sufferers and ex-sufferers.
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Explore
A step-by-step manual, with explainer videos, that shows you exactly how your mind creates and maintains the fear. Most people describe this as the first time emetophobia has ever made sense.
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Reflect
You discover the thinking styles, beliefs and habits that have been quietly running the show. Not your character. Not your genes. Learned patterns, and learned patterns can be changed.
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Apply
With understanding in place, you start changing the patterns one small step at a time. Every step forward stays banked. You can’t fail at learning, you can only keep going.
About our programme
Emetophobia-Free is a self-study programme to help you completely overcome a fear of being sick. Taking — on average — 8 weeks to complete, the programme is easy to follow, and is empowering from the start.
It is evidence-based training, created by emetophobia experts, and built on nearly 40 years clinical experience and the latest neuroscience — meaning there is no ‘mumbo jumbo’, no guesswork, and no nonsense: just a clear, practical, step-by-step guide to overcoming emetophobia. Once you start working through the content, you just need to: Explore, Reflect, and Apply it.
The Emetophobia TQ Quiz
your route map to success.
You’ll take our Emetophobia TQ Quiz three times. The quiz measures all the different factors (25 of them in total, including: thinking styles, beliefs, emotional responses, how powerful you feel etc) that are causing your phobia. You’ll then be sent a detailed report clearly explaining your results, and showing you how and where to implement changes: this is your route map to overcoming the phobia.
As you work through the exercises and start to feel better, you’ll be able to correlate the changes in how you feel, with the changes in your quiz scores… this is really empowering as you’ll feel more in control, more positive, and massively relieved to see a light at the end of the tunnel.
The data cannot lie: your changing scores are evidence of real change…
Average changes after 8 weeks (9/25 factors)
Brooding
Perfectionist
Black & White
Catastrophic
Hypervigilant
Helpless
Sick thoughts
Safety thoughts
Anxiety level
*mean figures from the last 1,000 participants.
Why is our programme different to other treatments?
Ours is the only programme focused on removing the underlying issues that are causing your phobia — and thereby freeing you from it completely — as opposed to trying to help you ‘live with it better’.
What do I get with the programme?
Everything you need: Your programme manual, TQ Quiz, explainer videos, support emails and podcasts. Oh — and if you need extra help, we have expert coaches on hand (extra cost).
Your manual — either paperback, or online
Your step-by-step manual, written in plain language. Have it as a printed paperback, read it online, or both.
Your TQ Quiz and Report
Taken before, during and as you finish. Your report shows you exactly what is driving your phobia, and what you need to do to overcome it.
Explainer videos
A whole library of short videos to help you understand and put into practice everything in the programme.
Regular support emails
A short email every few days — from one of our experts — to help keep you motivated, focused and on track.
Deep dive podcasts
Emetophobia experts and ex-sufferers discussing ‘all things emetophobia’ — listen while you walk, drive or wind down.
Coaching, if you want it
Work through it entirely on your own, or alongside one of our 36 trained coaches — every one of them a former sufferer.
Coaching is an optional extra, not included.
What makes us the experts?
Emetophobia is the only thing we do. Most therapists, psychologists and doctors might see a handful of emetophobia cases in a whole career. We have already helped over 27,000 people to completely overcome their phobia — which is how we got to understand it, inside out. The numbers speak for themselves…
Nearly 40 years on one fear
Nearly four decades and tens of thousands of hours, working 1-2-1 with sufferers of all ages, all over the world.
27,000+ people
More than twenty-seven thousand people worldwide have used this programme to overcome the fear of being sick.
2.84 million bits of data
Gathered from the ‘before and after’ TQ Quizzes, that show — very clearly — why the programme works.
36 expert coaches
All of them ex-sufferers who cured themselves using this programme, then trained to support you — should you want extra help.
500+ video testimonials
Over 500 real videos from real people who have overcome their phobia, have their lives back, and a thriving skillset to make the most of every day.
89%
Of sufferers had tried other therapies and treatments before they found us.
762 research papers
The number of peer-reviewed research articles that form the foundations of this programme.
8 weeks
The average length of time it takes someone to learn this programme.
6 and 88
The ages of the youngest and oldest people — so far — to overcome their phobia with this programme.
Bella Ramsey had this too.
And came out the other side.
“It’s not controlling my life anymore.”
The BAFTA-winning actor — The Worst Witch, Game of Thrones, The Last of Us — was housebound at one point as a teenager, and took travel sickness tablets and antacids to get through a working day on set. They had tried self-help books, CBT and hypnotherapy. None of it worked.
Bella went through this programme, and describes no longer thinking about sickness, no longer being frightened of it, and no longer letting it decide what they can and can’t do. They talk about all of it, openly, in their own words.
Listen to the episode →Real people, on camera — they were sceptical too…
Every video below is of a real person, telling their own story of how they overcame emetophobia with this programme. These are real people, not a quote on a wall or a meme. Many had been told they would never recover, some that they should learn to live with their phobia, and others, ‘it’s nothing, stop worrying’…
Many sufferers don’t believe they can recover from emetophobia.
That’s not surprising — bearing in mind how horrible the phobia is, how long many have suffered for, and how unhelpful many treatments are. In fact, there are many common doubts and worries that emetophobes tend to suffer, and these often serve just to keep them stuck!
Below are the nine most common doubts and questions people have, along with our answers. Tap any that resonate with you…
I can get free help from my GP.
Emetophobia needs specialised treatment.
Free treatment seems like the obvious first step. Unfortunately, emetophobia is one of the least understood conditions in mental health. Most systems, like the NHS, don’t have a dedicated page or treatment for it.
Here, emetophobia is all we do. This programme is completely built from A to Z for emetophobes, and based on research on emetophobia specifically, not other symptoms.
I can’t focus on this right now.
We understand life can get really busy, but emetophobia makes everything more challenging.
It’s present during school pick-ups, any time you eat, at work, during a nice holiday. Every moment is filled with assessing potential risks, which is extremely exhausting.
This is why overcoming it should be a top priority. It will allow you to get back to your life, be the parent you want to be, get the job you want, and no longer avoid opportunities because of it.
It seems expensive for what it is.
If you are thinking this is another self-help book, it’s not!
This is a structured psychological training programme that starts by helping you understand exactly how emetophobia is built. It then breaks down every component and trains you to address and change each one until you no longer have the fear.
Bonus: there is no exposure therapy!
I’d have to ask my parents or my partner for the money.
We understand the need to ask for help, and it can be even more challenging if you haven’t shared about your emetophobia before.
We have a page for significant others, so they can understand better what you’ve been going through and how they can support you. Anyone reading that page will understand how challenging it’s been and will want to help and support you in overcoming this.
I’m scared of failing.
The programme teaches you a set of skills to overcome your fear, and you can’t fail at learning a skill. You can only improve and get better.
You overcome emetophobia by following our step-by-step plan, climbing the stairs at your pace. There is only you developing your skillset, not failing.
I’m scared I won’t stick with it. I always give up.
The programme teaches you a skillset to help you overcome emetophobia, but also to thrive in life in general, and that includes getting better at sticking with goals.
But even if you did stop, you would still have moved forward. And you can start back up at any time. You don’t go back to the beginning, so stopping and starting will still get you there, just a bit slower!
I’d rather live with emetophobia and the hope that I can get better than try this, fail at it and know I am destined to live with emetophobia forever.
You can’t undo knowledge.
Right now you don’t have a full understanding of emetophobia. All you need is to read and understand first, and apply later.
It cannot make your life worse, it can only improve it. And this will motivate you to keep going until you are fully over it.
I’m unsure about the efficacy of the programme. How many other people fail?
We conducted a study of 62 emetophobes and every single one of them improved.
Plus, have a peek at our testimonials, full of ex-emetophobes sharing their story and their life emetophobia-free. They didn’t get there overnight, but after putting in consistent effort with their new skillset they got there. You can too!
I’d be embarrassed to tell someone that I had failed at something, so I’d rather not start.
This programme is 100% confidential. No one needs to know.
A big component of emetophobia is social anxiety and embarrassment. This is something you will learn to tackle during the training!
I don’t understand that this is something I do, not something that is done to me.
Phobias are created and maintained, and knowing it’s created by you means you can just as much uncreate it. You just need to be shown how.
I want to keep my safety behaviours.
You don’t need to change anything.
Keep your safety behaviours. They make up around 5% of the programme, and most will fall away naturally as you start to feel more powerful.
I don’t want to bring up my past.
We don’t need to discuss past events, sick-related or otherwise! You don’t need to go back over them. The programme is completely forward-facing.
I don’t want to talk about sickness.
Emetophobia isn’t actually about being sick. It is all to do with a fear of your own emotions when feeling out of control. That is what we focus on, not sickness.
I’m in survival mode. I don’t have the space to take in anything new.
We know first hand how exhausting it is, but if nothing changes, nothing changes.
All you need is 30 minutes of learning daily. As you start to feel more powerful, you will start to creep out of survival mode and then have more capacity to learn more, do more, enjoy more!
I think it’s like exposure, CBT, ERP or EMDR.
This is unlike anything you have done before.
Think of it like your driving manual for emetophobia, with a beginning, a middle and an end. At every step you learn something new, put in some effort to apply it and keep building on top of it.
It is completely built for emetophobia. None of what you will be learning is about testing if it works. This works just like driving.
If I stop my safety behaviours, I’m more likely to get sick.
There have been no studies into how often people with and without emetophobia are sick. However, the rate at which people are sick in general is very low. It’s not a common event for most people. And you can keep your safety-seeking and avoidance behaviours. They make up around 5% of the programme, and most fall away naturally as you feel more powerful.
Avoiding going out today increases your sense of powerlessness. When you feel more powerless, you create more anxiety, which in turn is likely to increase nausea. In short, your phobia is not protecting you. What this phobia is protecting you from is a life of peace, freedom and feeling content.
I would feel as though I had morally failed if I let myself or my kids get sick.
Your emetophobia is lying to you. Being sick is nothing to be ashamed of.
Being sick, to a non-emetophobe, is a bit unpleasant and inconvenient, but it is not a failure. It’s not something to be avoided at all costs. They don’t judge themselves or others for being sick. It’s just something that happens from time to time. No big deal.
It is your emetophobia convincing you otherwise.
If I overcome it, other people may challenge me to do things I think are risky.
You can learn to say no and feel powerful while doing it.
We get it. The thought of admitting to others that you have changed feels like removing a coat of armour you have built for yourself. It feels vulnerable and uncertain.
The programme is specifically designed to help you increase your social confidence and confidently say whether you want to do something or not.
If I overcome it, I’ll lose the support of the people around me.
When you feel powerful, your relationships become healthier.
Becoming more powerful will only strengthen the healthy relationships in your life, not detract from them. Imagine not needing others for support. How liberating, freeing and empowering that would be.
To be able to manage your emotions yourself, and choose to spend time with family and friends for the sole purpose of enhancing your life. Truly enjoying their company, rather than relying on it or feeling you need it.
I can survive like this.
The cost of surviving rather than thriving is higher than you think.
Not everyone thinks about vomit every day. Not everyone is mentally exhausted from risk-assessing everything daily. Not everyone has to go over and over worst-case scenarios just to feel safe. Not everyone feels scared every day. You can feel free and truly happy.
No one can see the extent to which you are suffering. Only you know the true level of it. The question is, would you accept a loved one just surviving through their life? Or would you do everything in your power to make sure they were truly happy? You deserve the same level of love and respect as everyone else. If you don’t believe that, it’s just your low self-esteem talking, and we can help with that too.
I’ve managed so far.
Would you expect a loved one to manage with a broken leg?
Everything is harder for them. It takes more time and effort and is frankly more painful than it should be. Even if they had been living with it for many years and had learnt how to manage it, would you just let them continue to manage it?
Or would you drag them to the doctor, in full knowledge that if they got it sorted and did a bit of physio, every moment of their life would be easier for the rest of their life?
Other people are worse than me.
Other people’s situations are irrelevant.
Does it matter if you have a fracture in one part of your leg, or you have broken your leg, ankle, hip and pelvis? Do both of these people not deserve treating? Do they not deserve the same love and respect?
If you have created emetophobia, you deserve the knowledge, skills and understanding to be able to rid yourself of it. Full stop.
I feel guilty for having this phobia. I feel like a burden.
Emetophobia is not your fault. But you are the only one who can change it.
You were never taught to manage your emotions. You were expected to just know how to think and live and be. The fact you didn’t just know how to not create a phobia isn’t your fault. There is nothing else in life we are expected to just know without being taught, except our mental health.
None of this is your fault. But you are the only one who can teach yourself the skills you need to uncreate it. You owe it to little you to learn how your mind works and overcome this fear.
Everybody has something. This is just my something.
Not everyone has something.
Very few people are explicitly taught mental health skills. Most of us are expected to just know how to look after our mind, which is ludicrous when you think about it. We are all taught how to look after our body to avoid getting ill. We are all taught how to look after our teeth to avoid getting fillings. But we are not taught how to look after our minds to avoid creating things such as phobias, anxiety or depression.
Some people have strong, solid, stable mental health and can deal with life’s hurdles and challenges without too much difficulty. These people have a skillset that they have been taught, picked up from people around them or taught themselves along the way. If you weren’t taught that skillset, it’s not your fault, but it’s not something you just have to put up with. It’s relatively easy to learn.
I’m not sure now is the right time.
The perfect time doesn’t exist.
How many more days are you willing to survive through, rather than truly living?
And if it’s a busy time, overcoming emetophobia will make it so much easier to manage.
My case is too severe.
Emetophobia is a spectrum. The solution is the same wherever you fall on it.
Those with fewer safety-seeking and avoidance behaviours have less distance to travel, but it is the same road. It might just take a bit longer.
I’ve tried so hard. If I could get over it, I would have done by now.
You’ve been using the wrong tool.
CBT, ERP and exposure all focus on safety-seeking and avoidance behaviours. That is only 5% of this programme. Other treatments don’t tackle the fundamental building blocks of emetophobia: desire for control, self-esteem, unhelpful thinking styles and limiting beliefs. Without understanding and working on those, you will always create emetophobia.
You have no doubt given it your all, but you’ve been using the wrong tool. No matter how hard you try to dig a tunnel with a plastic spoon, you will never succeed.
I have other issues, like OCD or IBS.
Emetophobia has a high co-morbidity rate with other issues, but ultimately your fear is running the show.
I’ve been told I’m too severe.
If you want to overcome it, you’re not too severe.
There is still a lack of understanding, research and experience around emetophobia among medical and psychological professionals. Emetophobia is all we do.
Some people take longer, some have to work harder, but everyone can overcome emetophobia.
I’ve got too many other things going on.
It can take longer, but if you stay consistent you will get there.
People with all sorts of different time pressures and commitments have been through the programme and beaten their fear.
I’m not able to change. I’m stuck as I am.
The feeling that you can’t change is a belief.
You can and do change your beliefs all the time. Think of fashion, diets, politics. The way you change a belief is to actively look for evidence that you can change, grow and develop.
I’m neurodivergent. My brain works differently, so this won’t work.
This is first and foremost a psychological training programme.
Even though your brain works differently, you still have the same psychological components as a neurotypical person. We all have a level of self-esteem. We all have limiting beliefs.
You are still creating emetophobia in the same way as a neurotypical person, and you can overcome it in the same way. This programme helps you understand how your mind works.
My doctor told me I can’t overcome it, just learn to live with it.
“Emetophobia, the specific fear of vomiting, is a poorly understood anxiety disorder.” That is the first line of a 2025 review of the academic research.
Emetophobia remains a poorly understood and often overlooked condition, and it is frequently misdiagnosed. It’s often mistaken for general anxiety or OCD.
If the condition isn’t clearly recognised, the treatments for it don’t spread easily either.
If it’s so good, why has no one heard of it?
Word is spreading.
26,000 people have overcome emetophobia with this programme, including Bella Ramsey. All effective treatments start somewhere, and it takes time for the news to travel.
If it’s so effective, why isn’t it on the NHS?
The honest answer is that it takes a long time.
It typically takes 10 to 20 years for a psychological treatment to go from initial development to being recommended by the National Institute for Health and Care Excellence, and therefore widely used in the NHS. This is often called the research-to-practice gap.
Treatments for specific or under-researched conditions, like emetophobia, can take even longer.
The testimonials are paid actors. Or AI.
What would Bella have to gain? What would 80-year-old Mary have to gain?
Lots of people who have overcome their fear follow us on social media and comment on our posts. And most of the videos predate AI.
I’ve always had it. My mum has it. It must be genetic.
Emetophobia is not in your DNA.
Emetophobia is created. Emetophobia is learned. You are creating and maintaining it every day by the way you are thinking, responding and behaving. Emetophobia is a doing thing. You can create something different. You can learn something new!
I’m scared to let it go. I don’t know what life would be like without it.
Without emetophobia you are still you. But free.
Emetophobia is not who you are. It is something you are creating, which is making your life harder and taking away the joy, the pleasure, the happiness. It is adding no value to your life, and by addressing it you are becoming the best version of you.
Getting rid of it completely doesn’t seem possible. Managing it seems more realistic.
Don’t focus on the end goal. Focus on the step in front of you.
Emetophobia can’t be beaten overnight. Small, achievable steps in the right direction over enough time is what it takes to beat this, so take the pressure off yourself. And no, we’re not talking exposure!
I’m not powerful or brave. I’m shy.
Overcoming emetophobia doesn’t take loud, bold, brave steps. It takes quiet understanding and subtle power moves.
Anyone can overcome emetophobia. This journey doesn’t change who you fundamentally are. It empowers you to become comfortable and powerful in your own skin.
I’m in survival mode. I can’t add more to my plate.
If nothing changes, nothing changes.
When you feel like you haven’t got time for yourself, that is exactly when you need it most.
My child has their own issues right now, and they’re more important than me.
Helping yourself is helping your child.
Your child only benefits from a calmer, less anxious, less stressed parent. You are more able to help your child when you have capacity. You can’t pour from an empty cup.
I hold the family together. If I step back, it will all fall apart.
You are not responsible for other adults.
Part of what is keeping you stuck with emetophobia is putting everyone else before yourself.
I genuinely have lots of responsibilities.
What you aren’t changing, you are choosing.
You have to make the choice to beat this thing. Only you can do that. Only you can make it a priority. As harsh as it sounds, something’s gotta give.
Six things our programme will never ask of you.
If you’ve had treatment before, you already know why this list matters.
No exposure therapy required.
You will never be asked to face, watch, imagine or go anywhere near the thing you fear. That is not how this works.
Keep your safety behaviours.
You don’t have to give anything up. They’re a tiny part of the picture, and most fall away on their own as you start to feel more powerful.
No digging through the past.
The programme is entirely forward-facing. You won’t be asked to revisit old events, sick-related or otherwise.
No talking about being sick.
We don’t want to talk about it either. And because the phobia isn’t really about that, we don’t have to.
You set the pace, always.
Around 30 minutes a day, in private, at home. Nothing happens until you understand it fully and feel ready. Completely confidential, nobody needs to know.
You will always be safe.
We will never suggest you do anything that might make you feel scared or unsafe. Not once, at any stage.





